Diversity and inclusion efforts cannot be run by HR anymore.
A comprehensive and fully integrated approach to diversity, equity, and inclusion (DE&I) is essential to the success of any modern company. Whether you have great ideas for how to approach your DE&I efforts but need help getting them off the ground or are completely overwhelmed and need support figuring out where to start, Emerje has the expertise and insight you need to be successful. Connect with us here to learn more about how we can help you enhance productivity, drive revenue, and increase employee satisfaction by designing and incorporating effective DE&I initiatives into your strategic plan.
While most companies know that diversity, equity, and inclusion efforts are now vital to their success, they often struggle with how to sustain these initiatives outside of attracting and retaining diverse candidates. A well-designed DE&I approach is only half the battle – your approach needs to be integrated into your strategic business plan and prioritized across your company as a whole. With our years of experience and personalized approach to working with our clients, Emerje is committed to understanding the unique needs of your company and crafting a customized DE&I plan specifically tailored to meet your needs.
Why are diversity, equity, & inclusion important to marketing & public relations?
The most successful organizations understand the important role DE&I plays in organizational success and how it positively contributes to organizational culture, marketplace competitiveness, and social responsibility. Emerje understands how public perception of an organization’s Corporate Social Performance (CSP) depends largely on a focused marketing and branding program that reflects an organization-wide strategic commitment to diversity. Emerje focuses on critical factors that influence an organization’s CSP including:
Sensitivity to stakeholder demands and corresponding risk
Evaluating internal and external DE&I programs and ensuring they support business goals and industry alignment
Accelerating DE&I program visibility via public relations and marketing efforts
Engaging customers in DE&I efforts
Effective marketing and public relations strategies embrace DE&I initiatives and align with your unique business goals to drive revenue and boost the recruitment and retention of top talent. As a part of your customized DE&I strategy, Emerje can support you in incorporating a number of offerings into your comprehensive approach including speaker series, award programs, Employee Resource Groups (ERGs), and reverse mentorship programs to help executives and members of the C-suite improve their engagement with diverse staff.
To learn more about how Emerje can help you enhance your company’s Corporate Social Performance and increase your professional competitive edge, contact us now.